Tuesday, October 30, 2007

MLM Training - Why Most MLM Training Is Misleading

The truth is such an elusive concept in MLM. The proliferation of MLM
Gurus that make a fortune telling people how to build a downline,
that have never, ever, actually built a six figure income is staggering.

You want the truth? You can't handle the truth! Although that's a
famous line from the movie "A Few Good Men" it applies to so many
people who start an MLM business. When it comes to MLM training maybe
we should say, the truth, let's tell you what you want to hear
instead of telling you the truth.

The real truth about MLM.

Success in MLM, network marketing or a home-based business isn't
going to happen fast enough. Doesn't that concept apply to every
aspect of our lives? Doctors don't go to a Junior College for a
semester or two and become doctors. Lawyers don't become lawyers in 6
months either.

MLM training has become this endless mind game of telling people what
they want to hear instead of the rea! l truth about the industry. You
can make a fortune telling people who want to live a better life all
this warm and fuzzy stuff that they long to hear, but it won't help
them achieve success.

Here's an example, all you have to do is make friends with your
prospects. Well, if that's all I have to do I'm going to make a
fortune. It sounds so easy! The real truth is that you can make
friends all you want, but that does not mean that you are ever going
to build a real business.

Can you imagine telling your employer that you spent all day making
friends? Would that work at a car dealership? Imagine what your boss
would say. I see that you spent several hours with that guy, did you
sell him a car? No, but he sure is a nice guy! Let me tell you about
his family and when he got laid off and when...

Please, do not misunderstand what we're saying, yes you do need to
build relationships and while it may make you feel good to buil! d
relationships with your prospects, you simply cannot buil! d a busi ness
that way. Do they employ that concept at Sears, Wal-Mart, Exxon or Ford?

There are a lot of people who want to build a business.

I really am serious about changing my life! We have heard that from
thousands upon thousands of people over the last decade and more than
80% of those people find an excuse why a home business won't work for
them. It's easy to say that you want to change your life, but you
really find out how serious somebody is when you tell them what they
have to do to become successful.

Last week we were talking with a man who has been very successful in
his life. He's made a lot of money in the past, but at 50 years old
he's struggling financially and frustrated. If we had told him how
easy it would be to become successful we could have signed him on the
dotted line that very day.

Not so fast. We are no longer interested in signing people up, we're
looking for serious people. Thankfully, we've be! en very successful
and can afford to be selective, but the real truth is nobody should
try to slam people into a business.

This man said all the right things. He's been successful and he knows
what it takes to become successful and he really wants to improve his
life. Doesn't everybody say that, or something like that?

When we started to share with him what we knew for a fact that it
would take to become successful he backed off immediately. Oh well, I
would never do that. I'm not going to do that. Had we taken the
advice of more than a few so called MLM experts we would have spent a
long time making friends with a man who clearly wasn't going to do
what it took to become successful.

Perhaps, we could have bonded on the phone and felt all warm and
fuzzy, but warm and fuzzy doesn't pay the bills.

Treat your MLM opportunity like a business, it's the only way you
will ever become successful.

Are you in need of! real MLM training? Get FREE MLM training including FREE MLM training
CD's, a FREE MLM training webinar and learn how to effectively market
your MLM business on the internet at http://www.formermlmloser.com.
Source: http://www.a1articles.com/article_233122_80.html
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