Saturday, December 1, 2007

Create a Content Website

Once you've collected and optimized your articles, you'll have to start building your content website.

There are 2 ways to do it -
* by hand
* by software

Hand-crafted websites are time consuming to design and update. But by planning out your structure carefully, and by intelligently using technology like CSS (cascading style sheets) and SSI (server side includes) or programming languages like PHP, you can create beautiful sites that are easy to manage and update.

Or you could use any of the collection of automated solutions available that create websites from templates. These programs are powerful enough to let you create sites with 100s or even 1,000s of pages within hours if not minutes.

Just make sure you spend some time modifying the default templates that come with the software - otherwise your site will look exactly like the ones other users of the software create!

I'll be listing and reviewing a few of the best tools ! later (and in the members-only area you can get free access to more information about finding and using the very best ones - see end of this report for details)

Keep Your Content Site Fresh

If you thought what you've done so far is hard work (and it is, if you try doing it all by yourself - that's where the automating solutions and tools help so much), then think again!

What's more important is keeping your site fresh.

Search engines love fresh sites. If you add content, modify your site regularly, write new articles, throw in more value, make changes frequently, you'll be rewarded by higher search engine rankings.

But... doing it takes time - unless you automate!

Refreshing your website often - and doing it hands free - is possible by using the
exciting technology called RSS.

Including RSS feeds in your article website allows you to keep displaying everchanging, relevant, keyword-rich content - without lifting a finger!
Don't understand RSS? No problem. The software programs ! will eve n handle this for you. Or you could post your articles (or snippets of them) to a blog, and then have the blog content 'fed' to your content site via RSS.

Of course, the other way to keep updating your site is to 'trickle' new content (more articles) into it on a periodic basis. Your site grows organically, a little bit every day.

And this is a very powerful system.

Just think - if you add ONE article daily to your site, at the end of a year, you'll have 365 new pages in your site - and it will be a MASSIVE resource on your niche topic! What's more, there's software that can even do it for you - automatically.

Insert Revenue Streams

Ok, now that you're done with the structure and content of your website, it's time to think about making money from it!

There are any number of models you can put to use in a content-rich niche website.

All of them work - but you need to find one (or preferably a few) that work for YOU.

I'll! list a selection of options - pick the ones you are most comfortable with, and try them out. Keep the ones that work, and drop the non-performers. Replace them with another, and test again.

- Contextual Advertising: Google Adsense ads are a popular income model for
niche websites. Other alternatives are Kontera, Revenue Pilot, Chitika, Context Profits, CB Grabber and others. These services automatically display ads related to the content and keywords on your site - and you get paid each time a visitor to your site clicks on the ads.

- Affiliate Marketing: By displaying ads and endorsements for products and services related to your niche topic, and using your 'affiliate' link, you could get paid a referral commission for any sales resulting from visitors to your site.
- Banner Ads: Selling banner ads (directly or through a network) is another way to monetize your site visitors. Various options include being paid per banner viewed, clicked or sales result! ing from them.

- List Building: Pop an opt-in box on yo! ur site, and you could start building a niche mailing list. The revenue possibilities are vast - you could sell to them directly, broker this list and rent or sell it to other businesses, run endorsements for other products and share profits, or anything else.

- Direct Selling: If you own (or create) a product or service relevant to your niche
audience, you could sell it from your site directly.

We'll discuss some other 'creative' ideas in the members area too. But the list above should give you some ideas to get going.

Starting a Home Business


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